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They were obviously linked to in content - they built it brick-by-brick - but with live sports, there's a huge window for them to expand.Terms and conditions apply, call for details. “They're going to battle Amazon and others for rights, but we believe it's a smart strategic bet to just further tap into the Cupertino ecosystem. “They're not going to buy a studio,” Ives said after the MLS deal. Both leagues have reportedly received interest from the team in Cupertino, where Apple's headquarters are located. Some of that content spend could also be used towards Big Ten broadcasting rights, which are expected to sell for more than $1 billion after the addition of UCLA and USC, along with UEFA Champions Soccer. The streaming service is also in its first season of live broadcasting Friday Night Baseball for two MLB games per week. Last month, Apple announced a $2.5 billion investment in MLS broadcasting rights. With more money on the balance sheet than any other streamer, the company will have an ability to provide the highest bids when it wants. NFL Sunday Ticket appears to be just another stepping stone into Apple’s sports streaming blitz.
"They're doubling down on live sports content, and that's a big strategy for Cupertino on the content front,” Ives said. Nevertheless, Wedbush Securities Managing Director Dan Ives previously told Yahoo Finance that Apple will likely double its content spend over the next 12 months to an estimated $12-15 billion with an emphasis on sports. And let’s not lose sight of the Apple cloud and how powerful that has been.” “But let’s not lose sight of there’s big economics in storing your photos and videos of your loved ones, friends, family, and archiving those and every month paying Apple to back that up in the cloud. “I think it’s a continuum of where they’re going,” Suva said. Suva argued that Apple’s content competition with Amazon ( AMZN) isn't as important as the cloud services and other areas driving Apple’s 825 million paid subscriptions. Only $19.8 billion of that money came from Apple’s services sector, which includes TV+ and other services such as the App Store, Apple Music and cloud services. (Photo by Ronald Martinez/Getty Images)Īpple, which currently trades at a $2.4 trillion market cap, produced $97.28 billion in revenue last quarter. Reporter Heidi Watney of Apple TV+ interviews Jeremy Pena of the Houston Astros at Angel Stadium of Anaheim on Apin California.